Application-to-person messaging in emerging Asia–Pacific: trends and forecasts 2020–2025

10 March 2021 | Research

Forecast report | PPTX and PDF (15 slides); Excel | Future Comms

"The amount of business-to-consumer traffic on OTT apps will overtake that using SMS by 2025 in emerging Asia–Pacific."


The number of application-to-person (A2P) messages is increasing worldwide because businesses are introducing mobile and digital channels in order to interact with their customers and recruit new ones. The business spend on A2P messaging services in emerging Asia–Pacific (EMAP) will grow from USD12 billion in 2020 to USD17.5 billion in 2025.

This report provides:

  • an outlook on the application-to-person (A2P) messaging services market in emerging Asia–Pacific as a whole and in four individual countries, including:
    • traffic estimates and forecasts up to 2025
    • business spend estimates and forecasts up to 2025.

Geographical coverage

  • Emerging Asia–Pacific as a whole
  • China
  • India
  • Indonesia
  • Philippines


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