Application-to-person messaging: worldwide trends and forecasts 2022–2027
"Businesses spent USD32 billion on A2P messaging worldwide in 2022; this will grow to USD43 billion by 2027."
The volume of application-to-person (A2P) messages is increasing worldwide because businesses are introducing mobile and digital channels to support their interactions with customers and to recruit new customers. Person-to-person (P2P) SMS messaging traffic has been progressively overtaken by traffic from third-party apps, but SMS is currently still the most-used channel for A2P communication, and will remain so until 2027.
This report provides:
- an outlook on the A2P messaging services market worldwide, including:
- traffic estimates and forecasts up to 2027
- business spend estimates and forecasts up to 2027
- traffic and spend by use case
- traffic and spend by industry vertical
- a breakdown of the A2P messaging services market by region.
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Please also see our related article Operators may struggle to compete with WhatsApp even with reduced A2P SMS pricing.
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