Application-to-person messaging: worldwide trends and forecasts 2022–2027

01 February 2023 | Research

Ben Taylor

Forecast report | PPTX and PDF (23 slides); Excel | Future Comms

"Businesses spent USD32 billion on A2P messaging worldwide in 2022; this will grow to USD43 billion by 2027."


The volume of application-to-person (A2P) messages is increasing worldwide because businesses are introducing mobile and digital channels to support their interactions with customers and to recruit new customers. Person-to-person (P2P) SMS messaging traffic has been progressively overtaken by traffic from third-party apps, but SMS is currently still the most-used channel for A2P communication, and will remain so until 2027.

This report provides:

  • an outlook on the A2P messaging services market worldwide, including:
    • traffic estimates and forecasts up to 2027
    • business spend estimates and forecasts up to 2027
    • traffic and spend by use case
    • traffic and spend by industry vertical
  • a breakdown of the A2P messaging services market by region.

Geographical coverage


Key metrics

  • Central and Eastern Europe (CEE)
  • Developed Asia–Pacific (DVAP)
  • Emerging Asia–Pacific (EMAP)
  • Latin America (LATAM)
  • Middle East and North Africa (MENA)
  • North America (NA)
  • Sub-Saharan Africa (SSA)
  • Western Europe (WE)
  • Worldwide


  • Application-to-person SMS outgoing traffic
  • Application-to-person third-party app services outgoing traffic
  • Application-to-person operator IP-based services outgoing traffic
  • Business spend on messaging traffic
  • Business spend on fixed fees
  • Application-to-person business spend and outgoing traffic by use case
  • Application-to-person business spend and outgoing traffic by industry vertical

Use cases


Industry verticals

  • Reminders and notifications
  • Promotional
  • Message-based surveys
  • Security and authentication
  • Customer service and support
  • Other


  • Education
  • Financial services
  • Government and non-profit
  • Healthcare
  • Retail
  • Real estate
  • Internet, media and entertainment
  • Travel, transportation and hospitality
  • Telecoms and utilities
  • Other industries


Please also see our related article Operators may struggle to compete with WhatsApp even with reduced A2P SMS pricing.

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