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Application-to-person messaging in Western Europe: trends and forecasts 2020–2025

09 March 2021 | Research

Forecast report | PPTX and PDF (15 slides); Excel | Future Comms

"There was an unprecedented spike in the number of messages sent for security use cases in Western Europe in 2020; RCS will be a success story in only a handful of countries."


The number of application-to-person (A2P) messages is increasing worldwide because businesses are introducing mobile and digital channels in order to interact with their customers and recruit new ones. The total business spend on A2P messaging services in Western Europe (WE) will grow from USD2.6 billion in 2020 to USD4.1 billion in 2025.

This report provides:

  • an outlook on the application-to-person (A2P) messaging services market in Western Europe as a whole and in four individual countries, including:
    • traffic estimates and forecasts up to 2025
    • business spend estimates and forecasts up to 2025.

Geographical coverage

  • Western Europe as a whole
  • Germany
  • Spain
  • Sweden
  • UK


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