Australia: pay-TV and streaming video forecast 2024–2030

01 May 2025 | Research

Forecast report | PPTX and PDF (4 slides); Excel

"Australian broadcast pay TV is likely to become entirely IP-based by 2031."

The Australian market is particularly advanced in its migration to an all-IP-based pay-TV economy; all pay-TV services are likely to be IP-based by 2031. Streaming video service stacking will peak in 2027, but total spend on streaming video services will continue to grow to 2030.

This report provides detailed 5-year forecasts for the adoption of pay-TV and streaming video services in Australia. It includes data on key metrics, describes key market developments and analyses operators’ strategies.

Geographical coverage and key metrics

Geographical coverage

Key metrics

Country modelled:

Australia

Companies discussed in this report

Amazon
Fetch TV
Flip TV
Foxtel
Netflix
Optus
Paramount+
Telstra

Revenue generating units (RGUs)
Retail revenue (spend)
Average retail revenue per RGU (ARPU)

Pay TV is split by the following access technologies:

cable (CATV)
pay digital terrestrial TV (DTT)
satellite (DTH)
operator streaming video
third-party

Streaming video is split as follows:

RGU and households
retail revenue

operator direct-to-consumer (D2C)
third-party via operator sales channels
third-party D2C

ad tier or full-price tier

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