Australia: pay-TV and streaming video forecast 2024–2030

01 May 2025 | Research

Marcus Taylor | Martin Scott

Forecast report | PPTX and PDF (4 slides); Excel | Video, Gaming and Entertainment


"Australian broadcast pay TV is likely to become entirely IP-based by 2031."

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The Australian market is particularly advanced in its migration to an all-IP-based pay-TV economy; all pay-TV services are likely to be IP-based by 2031. Streaming video service stacking will peak in 2027, but total spend on streaming video services will continue to grow to 2030.

This report provides detailed 5-year forecasts for the adoption of pay-TV and streaming video services in Australia. It includes data on key metrics, describes key market developments and analyses operators’ strategies.

Geographical coverage and key metrics

Geographical coverage

 

Key metrics

Country modelled:

  • Australia

Companies discussed in this report

  • Amazon
  • Fetch TV
  • Flip TV
  • Foxtel
  • Netflix
  • Optus
  • Paramount+
  • Telstra

 

  • Revenue generating units (RGUs)
  • Retail revenue (spend)
  • Average retail revenue per RGU (ARPU)

Pay TV is split by the following access technologies:

  • cable (CATV)
  • pay digital terrestrial TV (DTT)
  • satellite (DTH)
  • operator streaming video
  • third-party 

Streaming video is split as follows:

  • RGU and households
  • retail revenue
    • operator direct-to-consumer (D2C)
    • third-party via operator sales channels
    • third-party D2C
  • ad tier or full-price tier

USD2199

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Authors

Marcus Taylor

Research Analyst

Martin Scott

Research Director