Canada: pay-TV and streaming video forecast 2024–2030

20 May 2025 | Research

Forecast report | PPTX and PDF (4 slides); Excel | Video, Gaming and Entertainment

"All major pay-TV providers are actively migrating their customers to IP-based services."

The Canadian pay-TV market will continue to grow between 2024 and 2030 in terms of both spend and the number of revenue-generating units (RGUs), driven by operators' IP-based services. However, third-party streaming video (that is, services offered by companies such as Netflix that are not pay-TV providers or operators) will account for 78% of all pay-TV and streaming RGUs by 2030.

This report provides detailed 5-year forecasts for the adoption of pay-TV and streaming video services in Canada. It includes data on key metrics, describes key market developments and analyses operators’ strategies.

Geographical coverage and key metrics

Geographical coverage

Key metrics

Country modelled:

Canada

Companies discussed in this report

Amazon
Bell
Cogeco
Discovery+
Disney+
Netflix
Paramount+
Rogers/Shaw
Sasktel
Telesat
TELUS
Videotron

Revenue generating units (RGUs)
Retail revenue (spend)
Average retail revenue per RGU (ARPU)

Pay TV is split by the following access technologies:

cable (CATV)
pay digital terrestrial TV (DTT)
satellite (DTH)
operator streaming video
third-party

Streaming video is split as follows:

RGU and households
retail revenue

operator direct-to-consumer (D2C)
third-party via operator sales channels
third-party D2C

ad tier or full-price tier

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