Czech Republic: pay-TV and streaming video forecast 2025–2030

20 February 2026 | Research and Insights

Forecast report | PPTX and PDF (4 slides); Excel | Global Pay-TV and Video Metrics and Forecasts

"The Czech pay-TV market has turned decisively IP‑first, so the winners will be those who master aggregation; streaming adoption will more than double between 2025 and 2030."

The Czech pay-TV market is highly competitive and is undergoing a significant shift towards IP-based services. The streaming video market will also grow strongly in terms of both spend and the number of revenue-generating units (RGUs) between 2025 and 2030.

This report provides detailed 5-year forecasts for the adoption of pay-TV and streaming video services in the Czech Republic. It includes data on key metrics, describes key market developments and analyses operators’ strategies.

Geographical coverage and key metrics

Geographical coverage

Key metrics

Country modelled:

Czech Republic

Companies discussed in this report

Apple
Oneplay/O2/TV Nova
Prima+
Skylink
T-Mobile (Magenta TV)
Telly
Vodafone
Voyo

Revenue generating units (RGUs)
Retail revenue (spend)
Average retail revenue per RGU (ARPU)

Pay TV is split by the following access technologies:

cable (CATV)
pay digital terrestrial TV (DTT)
satellite (DTH)
operator streaming video
third-party streaming

Streaming video is split as follows:

RGU and households
retail revenue

operator direct-to-consumer (D2C)
third party via operator sales channels
third-party D2C

ad tier or full-price tier

Click below to take you to the latest dataset if you are logged in and it is part of your subscription. The DataHub interface will only show you the data to which you are subscribed.

Launch DataHub