Norway: pay-TV and streaming video forecast 2024–2030

08 August 2025 | Research

Forecast report | PPTX and PDF (4 slides); Excel | Video, Gaming and Entertainment

"The Norwegian pay-TV market is, and will remain, quite stable in terms of revenue and the number of RGUs."

Streaming video revenue generating units (RGUs) in Norway will grow from 5.6 million in 2024 to 7.4 million in 2030, driven by ad-subsidised service tiers. Pay-TV RGUs will remain relatively stable due to migration to IP services.

This report provides detailed 5-year forecasts for the adoption of pay-TV and streaming video services in Norway. It includes data on key metrics, describes key market developments and analyses operators’ strategies.

Geographical coverage and key metrics

Geographical coverage

Key metrics

Country modelled

Norway

Companies discussed in this report

Allente / Viaplay
Altibox / Lyse Tele
Telenor
Telia

Revenue generating units (RGUs)
Retail revenue (spend)
Average retail revenue per RGU (ARPU)

Pay TV is split by the following access technologies:

cable (CATV)
pay digital terrestrial TV (DTT)
satellite (DTH)
operator streaming video
third-party

Streaming video is split as follows:

RGU and households
Retail revenue

operator direct-to-consumer (D2C)
third-party via operator sales channels
third-party D2C

Ad tier or full-price tier

Click below to take you to the latest dataset if you are logged in and it is part of your subscription. The DataHub interface will only show you the data to which you are subscribed.

Launch DataHub