Ireland: pay-TV and streaming video forecast 2024–2030

08 August 2025 | Research

Forecast report | PPTX and PDF (4 slides); Excel | Video, Gaming and Entertainment

"The number of pay-TV subscribers in Ireland will remain stable between 2024 and 2030, with Sky maintaining its position as the market leader, though operator spending on content and services will decline."

Irish pay-TV services are slowly migrating to IP-based solutions, with Sky maintaining its position as the market leader. New third-party streaming video subscriptions will drive growth in the pay-TV market.

This report provides detailed 5-year forecasts for the adoption of pay-TV and streaming video services in Ireland. It includes data on key metrics, describes key market developments and analyses operators’ strategies.

Geographical coverage and key metrics

Geographical coverage

Key metrics

Country modelled:

Ireland

Companies discussed in this report

Amazon
Discovery+
eir
Netflix
Sky
Virgin Media
Vodafone

Revenue generating units (RGUs)
Retail revenue (spend)
Average retail revenue per RGU (ARPU)

Pay TV is split by the following access technologies:

cable (CATV)
pay digital terrestrial TV (DTT)
satellite (DTH)
operator streaming video
third-party

Streaming video is split as follows

RGU and households
Retail revenue

operator direct-to-consumer (D2C)
third-party via operator sales channels
third-party D2C

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