Pay TV and streaming video in the Netherlands: trends and forecasts 2023–2028

24 April 2024 | Research

Martin Scott

Forecast report | PPTX and PDF (3 slides); Excel | Video, Gaming and Entertainment

"The pay-TV and streaming video market in the Netherlands will grow from EUR3.2 billion in 2022 to EUR4.5 billion by 2028."


Streaming video will drive growth in the pay-TV and streaming video market in the Netherlands; the number of revenue generating units (RGUs) will continue to increase because prices are quite low compared to those in some other European countries.

64% of homes used an average of 2.4 streaming video services each in 2022, rising to 2.7 in 2023. This will grow to 3.1 by 2027.

This report provides detailed 5-year forecasts for the adoption of pay-TV and streaming video services in the Netherlands. It includes data on key metrics, describes key market developments and analyses operators’ strategies.


Geographical coverage and key metrics

Geographical coverage


Key metrics

Country modelled:

  • Netherlands

Companies discussed in this report

  • Amazon
  • Canal+
  • CanalDigitaal
  • Disney+
  • HBO Max
  • KPN
  • M7 Group
  • Netflix
  • T-Mobile
  • Videoland
  • VodafoneZiggo


  • Revenue generating units (RGUs)
  • Retail revenue (spend)
  • Average retail revenue per RGU (ARPU)

Pay TV is split by the following access technologies:

  • cable (CATV)
  • pay digital terrestrial TV (DTT)
  • satellite (DTH)
  • operator streaming video
  • third-party 

Streaming video is split as follows:

  • RGU and households
  • retail revenue
    • operator direct-to-consumer (D2C)
    • third-party via operator sales channels
    • third-party D2C
  • ad tier or full-price tier

Click below to take you to the latest dataset if you are logged in and it is part of your subscription. The DataHub interface will only show you the data to which you are subscribed.

Launch DataHub


Log in

Log in to check if this content is included in your content subscription.


Martin Scott

Research Director