Pay TV and streaming video in Portugal: trends and forecasts 2023–2028

23 April 2024 | Research

Martin Scott

Forecast report | PPTX and PDF (3 slides); Excel | Video, Gaming and Entertainment

"The pay-TV and streaming video market in Portugal will be worth EUR1.2 billion by 2028, primarily driven by growth in streaming video services."

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Portugal is unusual in that operators have a much greater presence than third-party streaming service providers. Operator RGUs will increase from 5.1 million in 2022 to 5.4 million in 2028 while streaming video RGUs will increase from 2.5 million to 3.7 million.

This report provides detailed 5-year forecasts for the adoption of pay-TV and streaming video services in Portugal. It includes data on key metrics, describes key market developments and analyses operators’ strategies.


Geographical coverage and key metrics

Geographical coverage


Key metrics

Country modelled

  • Portugal

Companies discussed in this report

  • MEO
  • NOS
  • NOWO
  • Vodafone


  • Revenue generating units (RGUs)
  • Retail revenue (spend)
  • Average retail revenue per RGU (ARPU)

Pay TV is split by the following access technologies:

  • cable (CATV)
  • pay digital terrestrial TV (DTT)
  • satellite (DTH)
  • operator streaming video
  • third-party 

Streaming video is split as follows:

  • RGU and households
  • Retail revenue
    • operator direct-to-consumer (D2C)
    • third-party via operator sales channels
    • third-party D2C
  • Ad tier or full-price tier

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Martin Scott

Research Director