Spain: pay-TV and streaming video forecast 2024–2030

08 August 2025 | Research

Dongye Liu

Forecast report | PPTX and PDF (5 slides) | Video, Gaming and Entertainment


"Household penetration of streaming video services in Spain will reach 81% by 2030, but a decline in service stacking will offset the impact of this growth."

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Spain’s pay-TV market is almost entirely IP-based. We forecast that by 2030, satellite broadcasts will be discontinued and cable TV will have very little presence. Streaming video RGU growth will stall towards 2030, as declining service stacking offsets growth in service penetration. 

This report provides detailed 5-year forecasts for the adoption of pay-TV and streaming video services in Spain. It includes data on key metrics, describes key market developments and analyses operators’ strategies.

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Geographical coverage and key metrics

Geographical coverage

 

Key metrics

Country modelled:

  • Spain

Companies discussed in this report

  • Movistar (Telefónica)
  • Vodafone
  • MásOrange
  • Netflix
  • Amazon Prime Video

 

  • Revenue generating units (RGUs)
  • Retail revenue (spend)
  • Average retail revenue per RGU (ARPU)

Pay TV is split by the following access technologies:

  • cable (CATV)
  • pay digital terrestrial TV (DTT)
  • satellite (DTH)
  • operator streaming video
  • third-party 

Streaming video is split as follows

  • RGU and households
  • Retail revenue
    • Operator direct-to-consumer (D2C)
    • Third-party via operator sales channels
    • Third-party D2C
  • Ad-tier versus full-price tier

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Author

Dongye Liu

Research Analyst