UAE: pay-TV and streaming video forecast 2025–2030

20 February 2026 | Research

Martin Scott

Forecast report | PPTX and PDF (3 slides); Excel | Global Pay-TV and Video Metrics and Forecasts


"Operators will have a stable IPTV base in the UAE, but almost all growth will come from third‑party streaming video services."

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Spend on pay TV and streaming video will grow from AED4.6 billion in 2025 to AED5.7 billion by 2030. Most growth will continue to be driven by streaming video services and the ongoing migration from satellite pay-TV services to IP-based services.

This report provides detailed 5-year forecasts for the adoption of pay-TV and streaming video services in the UAE. It includes data on key metrics, describes key market developments and analyses operators’ strategies.

Geographical coverage and key metrics

Geographical coverage

 

Key metrics

Country modelled:

  • UAE

Companies discussed in this report

  • beIN
  • du
  • Etisalat (e&)
  • OSN

 

  • Revenue generating units (RGUs)
  • Retail revenue (spend)
  • Average retail revenue per RGU (ARPU)

Pay TV is split by the following access technologies:

  • cable (CATV)
  • pay digital terrestrial TV (DTT)
  • satellite (DTH)
  • operator streaming video
  • third-party streaming

Streaming video is split as follows

  • RGU and households
  • Retail revenue
    • Operator direct-to-consumer (D2C)
    • Third party via operator sales channels
    • Third-party D2C
  • Ad-tier versus full-price tier

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Author

Martin Scott

Research Director