Poland: pay-TV and streaming video forecast 2024–2030

29 January 2026 | Research and Insights

Forecast report | PPTX and PDF (4 slides) | Global Pay-TV and Video Metrics and Forecasts

"Operators will play a growing role in the Polish pay-TV and streaming video market and will help revenue to reach EUR3.4 billion in 2030. "

This report explores the key trends and drivers behind Poland’s pay-TV and streaming video market. It explores why pay-TV will ‘hold steady’ in Poland amid technological shifts and how the streaming video market has returned to growth following a slowdown in 2023.

This report provides detailed 5-year forecasts for the adoption of pay-TV and streaming video services in Poland. It includes data on key metrics, describes key market developments and analyses operators’ strategies.

Geographical coverage and key metrics

Geographical coverage

Key metrics

Country modelled:

Poland

Companies discussed in this report

Disney+
Iliad (Play)
Netflix
Orange
Platforma Canal+
Polsat Box
SkyShowtime
Vectra
Viaplay

Revenue generating units (RGUs)
Retail revenue (spend)
Average retail revenue per RGU (ARPU)

Pay TV is split by the following access technologies:

cable (CATV)
pay digital terrestrial TV (DTT)
satellite (DTH)
operator streaming video
third-party

Streaming video is split as follows:

RGU and households
retail revenue

operator direct-to-consumer (D2C)
third-party via operator sales channels
third-party D2C

ad tier or full-price tier

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