Russia: pay-TV and streaming video forecast 2025–2030

20 February 2026 | Research and Insights

Forecast report | PPTX and PDF (3 slides); Excel | Global Pay-TV and Video Metrics and Forecasts

"The Russian pay-TV market will be driven by a continued dependency on cable and satellite broadcast, alongside some IP migration."

This report explores the key trends and drivers behind Russia’s pay-TV and streaming video markets. It explains why the pay-TV market will remain steady and how the exit of global streaming services accelerated the growth of domestic platforms and operator-led video ecosystems.

This report provides detailed 5-year forecasts for the adoption of pay-TV and streaming video services in Russia. It includes data on key metrics, describes key market developments and analyses operators’ strategies.

Geographical coverage and key metrics

Geographical coverage

Key metrics

Country modelled

Russia

Companies discussed in this report

ER-Telecom
IVI
Kinopoisk
MTS
Netflix
Okko
Orion Express
Premier
RosTelecom
Start
Tricolor TV

Revenue generating units (RGUs)
Retail revenue (spend)
Average retail revenue per RGU (ARPU)

Pay TV is split by the following access technologies

cable (CATV)
pay digital terrestrial TV (DTT)
satellite (DTH)
operator streaming video
third-party streaming

Streaming video is split as follows

RGU and households
Retail revenue

Operator direct-to-consumer (D2C)
Third party via operator sales channels
Third-party D2C

Ad-tier versus full-price tier

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