Turkey: pay-TV and streaming video forecast 2025–2030

20 February 2026 | Research and Insights

Forecast report | PPTX and PDF (5 slides); Excel | Global Pay-TV and Video Metrics and Forecasts

"The number of RGUs for IP‑based services will increase, but satellite and cable will endure more strongly in Turkey than most other European countries."

The Turkish pay-TV market is unique; robust satellite and cable services co-exist with strong IP-based competition. The Turkish streaming market is a rich mix of local and international players, but price rises are necessarily frequent to keep pace with inflation.

This report provides detailed 5-year forecasts for the adoption of pay-TV and streaming video services in Turkey. It includes data on key metrics, describes key market developments and analyses operators’ strategies.

Geographical coverage and key metrics

Geographical coverage

Key metrics

Country modelled:

Turkey

Companies discussed in this report

Amazon
BluTV
D-Smart
Digiturk (beIN media)
Disney+
Exxen
Gain
Google (YouTube)
Max
Netflix
Turkcell
Türk Telekom
Turksat
Vodafone

Revenue generating units (RGUs)
Retail revenue (spend)
Average retail revenue per RGU (ARPU)

Pay TV is split by the following access technologies:

cable (CATV)
pay digital terrestrial TV (DTT)
satellite (DTH)
operator streaming video
third-party streaming

Streaming video is split as follows

RGU and households
Retail revenue

Operator direct-to-consumer (D2C)
Third party via operator sales channels
Third-party D2C

Ad-tier versus full-price tier

Click below to take you to the latest dataset if you are logged in and it is part of your subscription. The DataHub interface will only show you the data to which you are subscribed.

Launch DataHub