UAE: pay-TV and streaming video forecast 2025–2030

20 February 2026 | Research and Insights

Forecast report | PPTX and PDF (3 slides); Excel | Global Pay-TV and Video Metrics and Forecasts

"Operators will have a stable IPTV base in the UAE, but almost all growth will come from third‑party streaming video services."

Spend on pay TV and streaming video will grow from AED4.6 billion in 2025 to AED5.7 billion by 2030. Most growth will continue to be driven by streaming video services and the ongoing migration from satellite pay-TV services to IP-based services.

This report provides detailed 5-year forecasts for the adoption of pay-TV and streaming video services in the UAE. It includes data on key metrics, describes key market developments and analyses operators’ strategies.

Geographical coverage and key metrics

Geographical coverage

Key metrics

Country modelled:

Companies discussed in this report

beIN
du
Etisalat (e&)
OSN

Revenue generating units (RGUs)
Retail revenue (spend)
Average retail revenue per RGU (ARPU)

Pay TV is split by the following access technologies:

cable (CATV)
pay digital terrestrial TV (DTT)
satellite (DTH)
operator streaming video
third-party streaming

Streaming video is split as follows

RGU and households
Retail revenue

Operator direct-to-consumer (D2C)
Third party via operator sales channels
Third-party D2C

Ad-tier versus full-price tier

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