USA: pay-TV and streaming video forecast 2024–2030
14 May 2025 | Research
Forecast report | PPTX and PDF (4 slides); Excel | Video, Gaming and Entertainment
"Streaming video spend in the USA will be over five times that of traditional pay TV by 2030."
The US market is particularly advanced in its migration to an all-IP-based pay-TV economy; all pay-TV services are likely to be IP-based by 2031. Streaming video service stacking will peak in 2027, but total spend on streaming video services will continue to grow to 2030.
This report provides detailed 5-year forecasts for the adoption of pay-TV and streaming video services in the USA. It includes data on key metrics, describes key market developments and analyses operators’ strategies.
Geographical coverage and key metrics
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Geographical coverage |
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Key metrics |
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Country modelled:
Companies discussed in this report
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Pay TV is split by the following access technologies:
Streaming video is split as follows:
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Author
Martin Scott
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