5G mobile services: consumer survey

16 January 2023 | Research

Tom Rebbeck

Survey report | PPTX and PDF (8 slides); Excel | Mobile Services


"5G is creating a complex set of problems for operators that need resolving and have no easy fix."

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This report uses consumer survey data to analyse trends related to 5G mobile services among smartphone users in a range of high- and middle-income countries. It explores consumers’ satisfaction with 5G, intention to churn and take-up by age and country.

Topics analysed in this report

  • 5G adoption by country and age group
  • Spend on mobile services 
  • Handset manufacturers' market shares
  • Net Promoter Scores and intention to churn
  • Interest in and willingness to pay for new, 5G-enabled services

Survey data coverage

This survey was conducted in association with Dynata between July and August 2022. The survey groups were chosen to be representative of the mobile-internet-using populations of each country. We set quotas on age, gender and geographical spread to that effect. There were at least 1000 respondents in each country.

Geographical coverage

High-income countries:

  • Australia
  • Canada
  • France
  • Germany
  • Ireland
  • Italy
  • New Zealand
  • Norway
  • Poland
  • Spain
  • Sweden
  • UK
  • USA

Middle-income countries:

  • Malaysia
  • Philippines
  • South Africa
  • Turkey

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