5G mobile services: consumer survey

16 January 2023 | Research

Tom Rebbeck

Survey report | PPTX and PDF (8 slides); Excel | Mobile Services

"5G is creating a complex set of problems for operators that need resolving and have no easy fix."


This report uses consumer survey data to analyse trends related to 5G mobile services among smartphone users in a range of high- and middle-income countries. It explores consumers’ satisfaction with 5G, intention to churn and take-up by age and country.

Topics analysed in this report

  • 5G adoption by country and age group
  • Spend on mobile services 
  • Handset manufacturers' market shares
  • Net Promoter Scores and intention to churn
  • Interest in and willingness to pay for new, 5G-enabled services

Survey data coverage

This survey was conducted in association with Dynata between July and August 2022. The survey groups were chosen to be representative of the mobile-internet-using populations of each country. We set quotas on age, gender and geographical spread to that effect. There were at least 1000 respondents in each country.

Geographical coverage

High-income countries:

  • Australia
  • Canada
  • France
  • Germany
  • Ireland
  • Italy
  • New Zealand
  • Norway
  • Poland
  • Spain
  • Sweden
  • UK
  • USA

Middle-income countries:

  • Malaysia
  • Philippines
  • South Africa
  • Turkey


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