5G mobile services: consumer survey
This report uses consumer survey data to analyse trends related to 5G mobile services among smartphone users in a range of high- and middle-income countries. It explores consumers’ satisfaction with 5G, intention to churn and take-up by age and country.
Topics analysed in this report
- 5G adoption by country and age group
- Spend on mobile services
- Handset manufacturers' market shares
- Net Promoter Scores and intention to churn
- Interest in and willingness to pay for new, 5G-enabled services
Survey data coverage
This survey was conducted in association with Dynata and On-Device Research between July and August 2023. The survey groups were chosen to be representative of the mobile-internet-using populations of each country. We set quotas on age, gender and geographical spread to that effect. There were at least 750 respondents in each country.
Geographical coverage
High-income countries:
- Australia
- Canada
- France
- Germany
- Ireland
- Italy
- Kuwait
- New Zealand
- Norway
- Oman
- Poland
- Saudi Arabia
- Spain
- Sweden
- UAE
- UK
- USA
Middle-income countries:
- Malaysia
- South Africa