5G in Europe and the USA: consumer survey
29 June 2022 | Research and Insights
Survey report | PPTX and PDF (9 slides); Excel | Mobile Services
"63% of pre-5G customers in Europe and the USA are resistant to upgrading to 5G, so operators must better inform their customer base of the benefits of doing so."
This report provides consumer survey data on the adoption of 5G by smartphone users in Europe and the USA. It assesses the impact of 5G on mobile consumers’ spending and satisfaction and includes insights into how operators might migrate remaining pre-5G customers to 5G services.
Topics analysed
- Demographic, spend level and customer satisfaction of 5G early adopters
- Wants and expectations of pre-5G customers: who intends to upgrade, when do they intend to upgrade and what aspects of a 5G service will most-likely appeal to them and could be monetisable
Survey data coverage
The survey was conducted in association with Dynata between August and September 2021. The survey groups were chosen to be representative of the internet-using population in Europe and the USA. We set quotas on age, gender and geographical spread to that effect. There were at least 1000 respondents per country (2000 in the USA).
Geographical coverage
Western Europe (WE):
- France
- Germany
- Ireland
- Italy
- Spain
- Sweden
- UK
Central and Eastern Europe (CEE):
- Poland
- Turkey
North America (NA):
- USA
USD1499
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Consumer survey
Analysys Mason's annual consumer survey tracks and measures consumers’ changing telecoms and media habits, device ownership, connectivity options and future plans
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