Application-to-person and CPaaS vendors: case studies and analysis
12 July 2023 | Research and Insights
Case studies report | PPTX and PDF (32 slides) | Mobile Services
"The role of A2P message aggregators continues to evolve beyond CPaaS to include other 'as-a-service' products."
Most large application-to-person (A2P) aggregators have expanded into offering a communications platforms-as-a-service (CPaaS) product. In this report, we examine the strategies of 12 A2P messaging providers. These companies are mostly based in Europe or the USA, but many serve customers globally. Their strategies vary widely based on their target customers.
Key questions answered in this report
- Who are some of the key players in the CPaaS market, and what are their business strategies?
- How important is it for vendors to offer a suite of third-party apps (for example, WhatsApp) to messaging aggregators?
- Do CPaaS players consider network-as-a-service (NaaS) APIs to be a potential future revenue stream?
Case studies included
|
|
USD4999
Log in to check if this content is included in your content subscription.
Downloads
Sample pages (PDF)Related items
Report
The impact of 6G on towercos
Strategy report
Towercos: strategies to support revenue growth
Article
Operators should track holographic video call trends to anticipate possible future broadband disruption