Application-to-person and CPaaS vendors: case studies and analysis

12 July 2023 | Research

Ben Taylor

Case studies report | PPTX and PDF (32 slides) | Future Comms

"The role of A2P message aggregators continues to evolve beyond CPaaS to include other 'as-a-service' products."


Most large application-to-person (A2P) aggregators have expanded into offering a communications platforms-as-a-service (CPaaS) product. In this report, we examine the strategies of 12 A2P messaging providers. These companies are mostly based in Europe or the USA, but many serve customers globally. Their strategies vary widely based on their target customers.

Key questions answered in this report

  • Who are some of the key players in the CPaaS market, and what are their business strategies?
  • How important is it for vendors to offer a suite of third-party apps (for example, WhatsApp) to messaging aggregators?
  • Do CPaaS players consider network-as-a-service (NaaS) APIs to be a potential future revenue stream?

Case studies included

  • Bandwidth
  • BICS
  • Commify
  • Webex CPaaS solutions (CISCO)
  • Infobip
  • Kaleyra
  • KPN
  • MessageBird
  • Sinch
  • Syniverse
  • Twilio
  • Vonage (Ericsson)


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