Application-to-person and CPaaS vendors: case studies and analysis
"The role of A2P message aggregators continues to evolve beyond CPaaS to include other 'as-a-service' products."
Most large application-to-person (A2P) aggregators have expanded into offering a communications platforms-as-a-service (CPaaS) product. In this report, we examine the strategies of 12 A2P messaging providers. These companies are mostly based in Europe or the USA, but many serve customers globally. Their strategies vary widely based on their target customers.
Key questions answered in this report
- Who are some of the key players in the CPaaS market, and what are their business strategies?
- How important is it for vendors to offer a suite of third-party apps (for example, WhatsApp) to messaging aggregators?
- Do CPaaS players consider network-as-a-service (NaaS) APIs to be a potential future revenue stream?
Case studies included
|
|
USD4999
Log in to check if this content is included in your content subscription.
Downloads
Sample pages (PDF)Related items
Strategy report
LEO satellite broadband versus FTTH: a TCO comparison for residential broadband
Article
The real test of national cloud and AI strategies is delivery
Article
Market consolidation has supported growth in Thailand, but new levers are needed to sustain it