Communication platforms: consumer survey

24 November 2023 | Research

Ben Taylor

Survey report | PPTX and PDF (40 slides); Excel | Future Comms

"Meta remains the most popular communication platform provider in every country; Telegram, Snapchat and iMessage are also popular options."


This report focuses on aspects of Analysys Mason’s consumer survey that relate to the behaviour and preferences of consumers worldwide in their use of communication platforms Ayoba, BiP, Discord, FaceTime, Facebook Messenger, Google Messages, iMessage, LINE, Skype, Snapchat, Telegram, Viber, WeChat, WhatsApp and Zoom.

Topics analysed

  •  A look at the trends in penetration of selected communication services in several regions and multiple countries, from 2019 to 2023
  •  The top four ranked preferences of communication platforms across 21 countries in 2023
  •  An analysis of penetration split by gender
  •  An analysis of penetration split by age group
  •  An analysis of penetration split by household income

Survey data coverage

Our surveys were conducted in association with Dynata and ODR in July 2023. The survey groups were chosen to be representative of the mobile-internet-using population. We set quotas on age, gender and geographical spread to that effect. There were a minimum of 750 respondents per country.

Geographical coverage

  • Western Europe (WE): France, Germany, Ireland, Italy, Norway, Spain, Sweden and the UK
  • Central and Eastern Europe (CEE): Poland and Turkey
  • North America (NA): Canada and the USA
  • Developed Asia–Pacific (DVAP): Australia and New Zealand
  • Emerging Asia–Pacific (EMAP): Malaysia
  • Middle East and North Africa (MENA): Kuwait, Oman, Saudi Arabia and the UAE
  • Sub-Saharan Africa: South Africa

Company coverage

  • Ayoba
  • BiP
  • Discord
  • FaceTime
  • Facebook Messenger
  • Google Messages
  • iMessage
  • LINE
  • Skype
  • Snapchat
  • Telegram
  • Viber
  • WeChat
  • WhatsApp
  • Zoom


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