Communication platforms: consumer survey
24 November 2023 | Research
Survey report | PPTX and PDF (40 slides); Excel | Future Comms
This report focuses on aspects of Analysys Mason’s consumer survey that relate to the behaviour and preferences of consumers worldwide in their use of communication platforms Ayoba, BiP, Discord, FaceTime, Facebook Messenger, Google Messages, iMessage, LINE, Skype, Snapchat, Telegram, Viber, WeChat, WhatsApp and Zoom.
Topics analysed
- A look at the trends in penetration of selected communication services in several regions and multiple countries, from 2019 to 2023
- The top four ranked preferences of communication platforms across 21 countries in 2023
- An analysis of penetration split by gender
- An analysis of penetration split by age group
- An analysis of penetration split by household income
Survey data coverage
Our surveys were conducted in association with Dynata and ODR in July 2023. The survey groups were chosen to be representative of the mobile-internet-using population. We set quotas on age, gender and geographical spread to that effect. There were a minimum of 750 respondents per country.
Geographical coverage
- Western Europe (WE): France, Germany, Ireland, Italy, Norway, Spain, Sweden and the UK
- Central and Eastern Europe (CEE): Poland and Turkey
- North America (NA): Canada and the USA
- Developed Asia–Pacific (DVAP): Australia and New Zealand
- Emerging Asia–Pacific (EMAP): Malaysia
- Middle East and North Africa (MENA): Kuwait, Oman, Saudi Arabia and the UAE
- Sub-Saharan Africa: South Africa
Company coverage
- Ayoba
- BiP
- Discord
- FaceTime
- Facebook Messenger
- Google Messages
- iMessage
- LINE
- Skype
- Snapchat
- Telegram
- Viber
- Zoom
Downloads
Sample pages (PDF)Consumer survey
Analysys Mason's annual consumer survey tracks and measures consumers’ changing telecoms and media habits, device ownership, connectivity options and future plans
Author
Ben Taylor
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