Cyber security: selling to small and medium-sized businesses (volume III)

30 June 2023 | Research

Report | PDF (6 pages) | Cyber Security

Welcome to our third collection of articles looking at security, with particular focus on the small and medium-sized business (SMB) market (that is, firms with up to 1000 employees).


We believe that SMBs occupy an exciting area of the cyber-security space; indeed, such organisations are increasingly aware of the risks that they face if they are not adequately protected against cyber threats. Also, this segment of the market is rapidly growing; we forecast that SMBs' spend on cyber security worldwide will grow from USD76 billion in 2022 to USD109 billion in 2026.

The articles and insights featured in this brochure are derived from Analysys Mason’s SMB Technology Forecaster and give a flavour of our cyber-security research. They cover the following topics

  • Cloud vendors will need to do more to disrupt the fast-growing managed security software market

In this article, we discuss how cloud vendors are increasingly focused on security solutions, and on delivering them via managed security services providers (MSSPs). This is a growth market, which has generated investment from both new and legacy providers. 

  • Mobile security vendors can maximise their revenue by improving offerings and partnerships to target SMBs

This article provides a detailed perspective on mobile security, one of the fastest growing solutions in the cyber-security market. 

  • Datto EDR will help Datto and Kaseya to gain share in the rapidly growing SMB market

This article explores the impact that Datto’s endpoint detection and response solution may have on Kaseya and Datto’s managed service provider (MSP) customers and SMBs. 

  • Vendors can help MSPs to grow their cyber-security portfolios while also benefitting themselves

In this article, we discuss how cyber security and MSP-focused vendors can boost their revenue in the SMB market by helping MSPs to build their security capabilities. 

  • SSE or SASE: vendors need to consider the implications of a failed strategy

Networking and cloud security vendors are taking two different approaches to combining products. This article explores the implications if one of these approaches dominates the market.

Download our third collection of articles looking at security, with particular focus on the SMB market.

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