Data usage and the impact of value-added services on customer satisfaction in Europe and the USA: consumer survey
13 May 2022 | Research
Survey report | PPTX and PDF (8 slides); Excel | Mobile Services
"Increased data consumption is generally correlated with improved customer satisfaction in Europe and the USA, but there are exceptions."
This report uses the results of our consumer survey to provide an analysis of the data usage of smartphone users in Europe and the USA, as well as the impact of value-added services (VAS) on customer satisfaction metrics in the region.
Topics analysed
- Mobile data usage patterns among respondents and how they are affected by data pricing
- Role of bundling additional services in customer retention
- How new service-based pricing models affect KPIs
Survey data coverage
The survey was conducted in association with Dynata between August and September 2021. The survey groups were chosen to be representative of the internet-using population in Europe and the USA. We set quotas on age, gender and geographical spread to that effect. There were at least 1000 respondents per country (2000 in the USA).
Geographical coverage
- France
- Germany
- Ireland
- Italy
- Poland
- Spain
- Sweden
- Turkey
- UK
- USA
USD1499
Log in to check if this content is included in your content subscription.
Consumer survey
Analysys Mason's annual consumer survey tracks and measures consumers’ changing telecoms and media habits, device ownership, connectivity options and future plans
Authors
Martin Scott
Research DirectorRelated items
Tracker
Mobile operator customer satisfaction metrics 3Q 2025
Case studies report
Telecoms operator growth strategies: case studies and analysis (volume VII)
Case studies report
Operators’ strategies for conversational AI: case studies and analysis