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Connected Consumer Survey 2020: 5G, data consumption and monetisation in the Middle East

25 February 2021 | Research

Karim Yaici

Survey report | PPTX and PDF (4 slides); Excel | Mobile Services


"Operators should introduce new bundles to support the adoption of 5G and maximise returns."

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This report focuses on aspects of Analysys Mason's Connected Consumer Survey that relate to the behaviour, preferences and plans of smartphone users in the Middle East. In particular, it focuses on data consumption and monetisation, and the impact of 5G on customer satisfaction metrics. The survey was conducted in association with On Device Research.

This report provides:

  • an assessment of the adoption of 4G and 5G and their impact on mobile users’ spending and satisfaction
  • insights into subscribers’ awareness of 5G and their interest in 5G use cases
  • analysis of mobile data usage patterns among respondents and how they are affected by data pricing.

Survey data coverage

The research was conducted between August and September 2020. The survey groups were chosen to be representative of the mobile-Internet-using population in the region. We set quotas on age, gender and geographical spread to that effect. There was a minimum of 750 respondents per country, and 3750 respondents in the region.

Geographical coverage

  • Kuwait
  • Oman
  • Saudi Arabia
  • UAE

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connected consumer services

Connected Consumer Survey

Analysys Mason's Connected Consumer Survey tracks and measures consumers’ changing telecoms and media habits, device ownership, connectivity options and future plans.

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