Data usage and the impact of value-added services on customer satisfaction in Sub-Saharan Africa: consumer survey
This report uses the results of our consumer survey to provide an analysis of the data usage of smartphone users in Sub-Saharan Africa (SSA) and the impact of value-added services (VAS) on customer satisfaction metrics.
- Mobile data usage patterns among respondents and how they are affected by data pricing
- The role of bundling additional services in customer retention
- Service-based pricing and its effect on KPIs
Survey data coverage
The survey was conducted in association with On Device Research between September and October 2021. The survey groups were chosen to be representative of the mobile-internet-using population in the region. We set quotas on age, gender and geographical spread to that effect. There were at least 750 respondents per country, and 2250 in the region.
- South Africa
Analysys Mason's annual consumer survey tracks and measures consumers’ changing telecoms and media habits, device ownership, connectivity options and future plans