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Connected Consumer Survey 2020: digital services in developed Asia–Pacific

26 April 2021 | Research

Inigo Barker

Survey report | PPTX and PDF (7 slides); Excel | Digital Services

"Mobile wallets are more popular in South Korea than in Australia and New Zealand; 11% of South Korean panellists use them for e-commerce."


This report focuses on aspects of Analysys Mason's Connected Consumer Survey that relate to the behaviour, preferences and plans of smartphone users in developed Asia–Pacific (DVAP). In particular, it focuses on respondents' usage of digital services such as e-commerce and payments.

This report:

  • discusses the main e-commerce trends in developed Asia–Pacific, including the type of devices that consumers use to purchase goods online and the barriers to further m-commerce penetration
  • discusses the payment mechanisms favoured by consumers for e-commerce and physical commerce and provides information on how often consumers use m-wallets for physical commerce
  • identifies the most popular m-wallet solutions in the region
  • provides insights into the organisations that consumers in the region are most willing to trust.

Survey data coverage

The research was conducted between August and September 2020. The survey groups were chosen to be representative of the mobile-internet-using population in the region. We set quotas on age, gender and geographical spread to that effect. There was a minimum of 1000 respondents per country, and 3000 respondents in the region.

Geographical coverage

  • Australia
  • New Zealand
  • South Korea


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connected consumer services

Connected Consumer Survey

Analysys Mason's Connected Consumer Survey tracks and measures consumers’ changing telecoms and media habits, device ownership, connectivity options and future plans.

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