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Connected Consumer Survey 2020: OTT communication and social media services in emerging Asia–Pacific

15 April 2021 | Research

Stephen Sale

Survey report | PPTX and PDF (8 slides); Excel | Future Comms

"Most mobile users in EMAP use free or paid-for OTT VoIP, but operators can still address the remaining unmet demand for mobile voice, especially in rural areas."


This report focuses on aspects of Analysys Mason's Connected Consumer Survey that relate to the behaviour, preferences and plans of smartphone users in emerging Asia–Pacific (EMAP). In particular, it focuses on respondents' usage of over-the-top (OTT) communication services.

This report:

  • identifies which communications apps are used the most in emerging Asia–Pacific
  • highlights the pockets of growth that remain in the OTT communication market
  • identifies which app features are used the most on communication apps
  • discusses the ways in which consumers balance their use of OTT communications with that of traditional services
  • identifies consumers’ preferred channels for communicating with brands.

Survey data coverage

The research was conducted between August and September 2020. The survey groups were chosen to be representative of the mobile-internet-using population in emerging Asia–Pacific. We set quotas on age, gender and geographical spread to that effect. There were a minimum of 1500 respondents per country.

Geographical coverage

  • Indonesia
  • Malaysia
  • Philippines
  • Thailand


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connected consumer services

Connected Consumer Survey

Analysys Mason's Connected Consumer Survey tracks and measures consumers’ changing telecoms and media habits, device ownership, connectivity options and future plans.

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