Adoption of fixed–mobile convergence services: consumer survey

This report focuses on aspects of Analysys Mason’s annual consumer survey that relate to the behaviour, preferences and plans of consumers worldwide. In particular, it focuses on the penetration of fixed–mobile convergence (FMC), the characteristics of consumers that take FMC plans and how the adoption of FMC plans correlates with intention to churn and customer satisfaction.

Questions answered in this report

• What is the share of customers that take fixed and mobile services from the same operator?
• How does the adoption of FMC bundles vary by country?
• Which operators have the highest penetration of FMC bundles among their fixed customer base?

Survey data coverage

The survey was conducted in association with Dynata in July 2024. The survey group was chosen to be representative of the mobile-internet-using population in the surveyed countries. We set quotas on age, gender and geographical spread to that effect. There were at least 1000 respondents per country.

Geographical coverage

• Western Europe (WE): France, Germany, Ireland, Italy, Norway, Spain, Sweden and the UK
• Central and Eastern Europe (CEE): Poland and Turkey
• North America (NA): Canada and the USA
• Asia–Pacific (APAC): Australia, Malaysia and New Zealand
• The Middle East and Africa (MEA): Saudi Arabia, South Africa and the UAE