Germany: business survey 1Q 2025
20 June 2025 | Research
Survey report | PPTX and PDF (13 slides) | SME Services| Enterprise Services
"Consumer services are still widely used by businesses in Germany, despite significant adoption of fixed–mobile convergence; this offers operators an opportunity to upsell more business-grade products."
This report provides key findings from our survey of businesses in Germany. It covers fixed, mobile and IT services and includes information about current and planned usage, supplier preferences and spending priorities. It also provides customer satisfaction ratings at an operator level. It considers how responses vary by size of business and industry vertical.
The survey was conducted between December 2024 and January 2025 and included 280 businesses in Germany with 0–999 employees.
Topics analysed
- Customer satisfaction with fixed and mobile service providers
- Prevalence of fixed–mobile convergence (FMC) among businesses in Germany
- The use of consumer-grade services by businesses in Germany
- Factors influencing supplier selection for communication services
- IT spending priorities for businesses in Germany
- The use of telecoms operators and other channels to supply IT services
Business survey
Analysys Mason's business survey tracks and measures businesses’ changing usage and buyer behaviour for telecoms and IT services.
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