Mobile customer satisfaction: consumer survey
This report uses the results of our consumer survey to provide an analysis of mobile customer satisfaction trends.
Topics analysed in this report
- Net Promoter Score (NPS) by operator and country
- Overall satisfaction score by operator and country
- Satisfaction scores by service attributes, operator and country
Survey data coverage
The survey was conducted in association with Dynata and On-Device Research between July and August 2023. The survey groups were chosen to be representative of the internet-using population in the above-mentioned regions. We set quotas on age, gender and geographical spread to that effect. There were at least 750 respondents in each country.
Geographical coverage
- Western Europe (WE): France, Germany, Ireland, Italy, Spain, Sweden and the UK
- Central and Eastern Europe (CEE): Poland and Turkey
- North America (NA): USA
- Asia–Pacific (APAC): Australia, Malaysia and New Zealand
- Middle East: Oman and Saudi Arabia
- Africa: South Africa