Mobile device brands: consumer survey

22 March 2023 | Research

Erik Ottosson

Survey report | PPTX and PDF (15 slides); Excel | Smart Devices

“Decreasing GDP per capita is generally linked to increasing shares of Chinese handsets and decreasing shares of Apple handsets.”


This report uses the results of our consumer survey to provide an analysis of consumer trends regarding handset brands.

Topics analysed in this report.

  • Handset brand distributions by country, age, gender, technology and vendor
  • Current trends in the handset vendor market
  • Discussion of the links between handset brands and GDP per capita

Survey data coverage

This survey was conducted in association with Dynata between July and August 2022. The survey groups were chosen to be representative of the mobile-internet-using populations of each country. We set quotas on age, gender and geographical spread to that effect. There were at least 1000 respondents in each country.

Geographical coverage

  • Western Europe (WE): France, Germany, Ireland, Italy, Norway, Spain, Sweden and the UK
  • Central and Eastern Europe (CEE): Poland and Turkey
  • North America (NA): Canada and the USA
  • Developed Asia–Pacific (DVAP): Australia and New Zealand
  • Emerging Asia–Pacific (EMAP): Malaysia and the Philippines
  • Africa: South Africa

For more information about this report, see the associated article.


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Erik Ottosson