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Connected Consumer Survey 2020: mobile devices and distribution channels in Europe and the USA

04 May 2021 | Research

Karim Yaici

Survey report | PPTX and PDF (5 slides); Excel | Smart Devices

"Apple and Samsung remain the preferred handset brands in Europe and the USA, but the popularity of low-cost brands Huawei and Xiaomi is growing."


This report focuses on aspects of Analysys Mason's Connected Consumer Survey that relate to the behaviour, preferences and plans of smartphone users in Europe and the USA. In particular, it focuses on the adoption of mobile devices and distribution channels. The survey was conducted in association with Dynata.

This report provides:

  • insight into operators’ performance as smartphone sales channels, and how their performance relates to consumers’ choice of tariffs
  • an analysis of consumers’ choice of, and spend, on handsets
  • an assessment of the adoption of smart devices and opportunities for operators to generate new revenue sources.

Survey data coverage

The research was conducted between August and September 2020. The survey groups were chosen to be representative of the mobile-internet-using population in the region. We set quotas on age, gender and geographical spread to that effect. There was a minimum of 1500 respondents per country, and 6000 respondents in the region.

Geographical coverage

  • France
  • Germany
  • Italy
  • Poland
  • Spain
  • Sweden
  • Turkey
  • UK
  • USA


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connected consumer services

Connected Consumer Survey

Analysys Mason's Connected Consumer Survey tracks and measures consumers’ changing telecoms and media habits, device ownership, connectivity options and future plans.

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