Connected Consumer Survey 2020: mobile customer satisfaction in Africa
15 March 2021 | Research
Survey report | PPTX and PDF (18 slides); Excel | Mobile Services
This report focuses on aspects of Analysys Mason’s Connected Consumer Survey that relate to the behaviour, preferences and plans of smartphone users in Africa. In particular, it focuses on customer satisfaction, churn and retention-related aspects of mobile services. The survey was conducted in association with On Device Research.
This report provides:
- insights into the main drivers of mobile customer experience and how they vary by country and by operator
- analysis of the key factors that influence consumers' intention to churn
- Net Promoter Scores (NPSs) and customer satisfaction metrics of operators in Africa
- an assessment of why some operators have better NPSs than others
- analysis of the role of that bundling additional services plays in customer retention and how new service-based pricing models affect KPIs
- insight into the role of digitalising customer services and its impact on KPIs.
Survey data coverage
The survey was conducted in association with On Device Research between August and September 2020. The survey groups were chosen to be representative of the mobile-internet-using population in the region. We set quotas on age, gender and geographical spread to that effect. There were a minimum of 750 respondents per country, and 4000 in the region.
- South Africa
Connected Consumer Survey
Analysys Mason's Connected Consumer Survey tracks and measures consumers’ changing telecoms and media habits, device ownership, connectivity options and future plans.
Connected Consumer Survey 2020: mobile customer satisfaction in emerging Asia–Pacific
Connected Consumer Survey 2020: mobile customer satisfaction in Europe and the USA
Connected Consumer Survey 2020: 5G, data consumption and monetisation in Africa