OTT communication services in developed Asia–Pacific: consumer survey
20 June 2022 | Research
Survey report | PPTX and PDF (8 slides); Excel | Future Comms
"Respondents in New Zealand use more OTT communication apps, on average, than their counterparts in Australia and South Korea."
This report uses consumer survey data to identify which over-the-top (OTT) communication and social media apps are the most popular in developed Asia–Pacific (DVAP). It also assesses which OTT communication app features are used the most and identifies the barriers to VoIP adoption.
Topics analysed
- Most-used communication apps in developed Asia–Pacific
- Pockets of growth that remain in the OTT communication market
- App features that are used the most on communication apps
- How consumers balance their use of OTT communication apps with that of traditional services
- Consumers’ preferred channels for communicating with brands
Survey data coverage
The survey was conducted in association with Dynata between August and September 2021. The survey groups were chosen to be representative of the mobile-internet-using population in developed Asia–Pacific. We set quotas on age, gender and geographical spread to that effect. There were 1000 respondents per country.
Geographical coverage
- Australia
- New Zealand
- South Korea
Related items
Metaverse strategies: operators are well-placed to succeed in three specific areas
Article
MNOs in MEA should enrich their A2P propositions to capitalise on the long-term growth in the market
Article
OTT communication services in Europe and the USA: consumer survey