OTT communication services in Sub-Saharan Africa: consumer survey

16 March 2022 | Research

Alex Bilyi

Survey report | PPTX and PDF (8 slides); Excel | Future Comms

"WhatsApp and Facebook Messenger continue to be the leading OTT communication platforms in SSA, but a plethora of apps, including local ones, are challenging their dominance."


This report uses consumer survey data to identify which over-the-top (OTT) communication apps are the most popular in Sub-Saharan Africa (SSA). It also assesses which OTT communication app features are used the most and identifies the barriers to VoIP adoption.

Topics analysed

  • Communications apps that are used the most in SSA
  • Areas of growth that remain in the OTT communication market in SSA
  • Features that are used the most on communication apps
  • Consumers' balance of their use of OTT communications with that of traditional services
  • Preferred channels for communicating with brands

Survey data coverage

The survey was conducted in association with On Device Research between September and October 2021. The survey groups were chosen to be representative of the mobile-internet-using population in the region. We set quotas on age, gender and geographical spread to that effect. There were at least 750 respondents per country, and 2250 in the region.

Geographical coverage

  • Kenya
  • Nigeria
  • South Africa


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