Philippines: consumer survey
21 October 2025 |
Survey report | PPTX and PDF (8 slides); Excel | Fixed Services| Mobile Services| Video, Gaming and Entertainment
"Premium mobile brands show lower churn intention than budget brands, suggesting that customers are willing to pay more for better performance."
This report provides key findings from consumer survey data from the Philippines and gives an analysis at the operator level. It covers fixed broadband, mobile and pay-TV services.
The survey was conducted in association with Dynata between July and August 2025. The survey group was chosen to be representative of the mobile-internet-using population in the Philippines. We set quotas on age, gender and geographical spread to that effect. There were 1000 respondents.
Topics analysed in this report
- Net Promoter Scores (NPSs) and customer satisfaction metrics for fixed broadband and mobile operators in the Philippines
- Main drivers of mobile customer satisfaction metrics and intention to churn
- Breakdown of the fixed broadband subscriber base by speed and of mobile users by data allowance
- Operator channels and the link with customer satisfaction
- Penetration and NPS of the most popular streaming video services in the Philippines
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