Saudi Arabia: consumer survey
17 October 2025 | Research
Survey report | PPTX and PDF (8 slides); Excel | Fixed Services| Mobile Services
"Operators must rethink how they deliver value to win the next wave of Saudi consumers as competition intensifies and expectations rise."
This report provides key findings from consumer survey data from Saudi Arabia and gives an analysis at the operator level. It covers fixed broadband, mobile and pay-TV services.
The survey was conducted in association with Dynata in July and August 2025. The survey group was chosen to be representative of the mobile-internet-using population in Saudi Arabia. We set quotas on age, gender and geographical spread to that effect. There were at least 750 respondents.
Topics analysed in this report
- Net Promoter Scores (NPSs) and customer satisfaction metrics for fixed broadband and mobile operators in Saudi Arabia
- Main drivers of mobile customer satisfaction metrics and intention to churn
- Breakdown of the fixed broadband subscriber base by speed and of mobile users by data allowance
- Operator channels and the link with customer satisfaction
- Penetration and NPS of the most popular streaming video services in Saudi Arabia
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Consumer survey
Analysys Mason's annual consumer survey tracks and measures consumers’ changing telecoms and media habits, device ownership, connectivity options and future plans
Author
Martin Scott
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