SMB Endpoint Security Vendor Scorecard 2021

19 November 2021 | Research

Case study | PPTX and PDF (51 slides) | Cyber Security

“The most successful vendors in the SMB endpoint security market offer products that are easy to use, maintain and integrate; their portfolios also encompass other security solutions that are in high demand by SMBs and MSPs, and they have wide channel partner networks.”


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This report analyses the small and medium-sized business (SMB) endpoint security strategies of 19 security vendors and identifies their strengths, weaknesses and differentiators. SMBs are defined as organisations with fewer than 1000 employees. This report benchmarks vendors and identifies where they are positioned in Analysys Mason’s SMB Endpoint Security Vendor Scorecard. Based on our research, we have placed each vendor in one of four categories: leaders, strong performers, niche players and aspirants.

Highlights from this report are available in our related article SMB Endpoint Security Vendor Scorecard 2021: Analysys Mason has identified five vendors as leaders

This report answers the following questions.

  • Which vendors are best-positioned to serve the security needs of SMBs?
  • How do vendors’ strategies in the SMB endpoint security market differ? Where do channel partners fit within these strategies?
  • Which capabilities are vendors investing in, and what are the key priorities currently?
  • Which types of services and solutions do vendors offer beyond endpoint security? How are these tailored to SMBs?

The following companies are featured in case studies.

  • Acronis
  • Bitdefender
  • BlackBerry (Cylance)
  • Carbon Black (VMware)
  • Cisco
  • CrowdStrike
  • Cybereason
  • ESET
  • F-Secure
  • Kaspersky
  • Malwarebytes
  • McAfee
  • Microsoft
  • SentinelOne
  • Sophos
  • Symantec (Broadcom)
  • Trend Micro
  • WatchGuard (and Panda Security)
  • Webroot


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