South Africa: consumer survey
17 September 2024 | Research and Insights
Survey report | PPTX and PDF (8 slides); Excel | Fixed Services| Mobile Services
"Enhanced in-home Wi-Fi coverage and service reliability are emerging as important differentiators for improving customer satisfaction and reducing churn."
This report provides key findings from consumer survey data from South Africa and gives an analysis at the operator level. It covers fixed broadband, mobile and pay-TV services.
The survey was conducted in association with Dynata in July 2024. The survey group was chosen to be representative of the mobile-internet-using population in South Africa. We set quotas on age, gender and geographical spread to that effect. There were at least 1000 respondents.
Topics analysed in this report
- Net Promoter Scores (NPSs) and customer satisfaction metrics for fixed broadband and mobile operators in South Africa
- Main drivers of mobile customer satisfaction metrics and intention to churn
- Breakdown of the fixed broadband subscriber base by speed and of mobile users by data allowance
- Operator channels and the link with customer satisfaction
- Penetration and NPS of the most popular streaming video services in South Africa
USD1649
Log in to check if this content is included in your content subscription.
Consumer survey
Analysys Mason's annual consumer survey tracks and measures consumers’ changing telecoms and media habits, device ownership, connectivity options and future plans
Author
Martin Scott
Research DirectorRelated items
Survey report
How home Wi-Fi affects broadband user experience: consumer survey
Article
Memory chip shortages worldwide will present mobile operators with difficult choices in 2026
Survey report
Handsets: lifetimes, purchase channels and vendors: consumer survey