Engagement with CSPs’ digital channels worldwide
"CSPs should focus on boosting engagement across digital channels by broadening their capabilities and making them easier to use."
Communications service providers (CSPs) are considerably behind digital natives in terms of providing a digital experience for their customers. This report focuses on the important worldwide trends in digital experience based on an assessment of over 100 CSPs worldwide.
This report provides:
- recommendations for CSPs on how to improve customer engagement across the three primary digital channels: mobile app, website and automated assistant.
- important trends and key findings related to mobile app adoption, website usage and automated attendant adoption based on tracking over 100 CSPs worldwide.
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