Retail strategies for fibre-to-the-room services

25 March 2024 | Research

Oliver Bruff

Strategy report | PPTX and PDF (7 slides) | Fixed Broadband Services

"FTTR represents an opportunity for operators to provide a premium tier of in-home connectivity and a platform for selling value-added services."


Fibre-to-the-room (FTTR) provides improved latency and throughput compared to other in-home connectivity solutions. However, commercial deployments are rare outside of China and Latin America, which means that operators have yet to identify the correct target market and retail strategies for FTTR.

This report provides:

  • recommendations for operators that are considering offering FTTR to their fixed broadband subscribers
  • analysis of operators’ existing FTTR offerings
  • analysis of the benefits of FTTR compared to other in-home connectivity solutions.


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