Optimising the launch of fixed services: best practices for mobile operators
20 December 2023 | Research
Strategy report | PPTX and PDF (11 slides) | Fixed Broadband Services| Fixed–Mobile Convergence
"Mobile operators should design fixed tariffs, combining discounts with other benefits based on mobile connectivity to attract fixed customers from competitors."
Most mobile-only operators are looking to launch fixed broadband services. They need to consider many factors to find the best go-to-market strategy. This reports looks at the strategies that mobile operators can adopt to successfully enter the fixed market.
Information included in this report
- An analysis of the alternative strategies and approaches that mobile operators can use to launch fixed broadband services
- An overview of which factors mobile operators should consider when developing their fixed proposition (infrastructure, access technology and retail pricing)
- Best practices, information and insights that mobile operators can draw upon when formulating their own strategy to launch fixed services
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