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Operator strategies for pricing mobile services for small and medium-sized enterprises

07 October 2021 | Research

Eileen Zimbler

Strategy report | PPTX and PDF (9 slides) | SME Strategies

"SMEs will spend more than USD70 billion on mobile services in 2021, but half of them are subscribing to consumer plans instead of business plans, which means that operators’ business divisions are missing out on this revenue."


Mobile operators are finding it difficult to get small and medium-sized enterprises (SMEs) to subscribe to business plans because comparable consumer plans are competitively priced. SMEs are most interested in mobile network coverage and quality, but business and consumer plans are on the same network, so operators need to find other ways to differentiate their business plans.

This report provides:

  • an analysis of the business and consumer mobile offerings from 14 different mobile operators in 9 countries
  • analyses of various mobile strategies and offerings that operators’ business groups have developed
  • recommendations for strategies that mobile operators’ business units can deploy to incentivise businesses to subscribe to business mobile plans as opposed to consumer plans.

Operators examined include:

  • AT&T (USA)
  • Bouygues Telecom (France)
  • Deutsche Telekom (Germany)
  • Elisa (Finland)
  • MásMóvil (Spain)
  • O2 (Telefónica) (UK)
  • Orange (France)
  • Spark (New Zealand)
  • T-Mobile (USA)
  • Telenor (Norway)
  • Telia (Finland)
  • Telia (Sweden)
  • Verizon (USA)
  • Vodafone (UK)


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