SD-WAN for SMEs: operator strategies and case studies

16 November 2022 | Research

Catherine Hammond | Matt Small

Strategy report | PPTX and PDF (11 slides) | SME Services

"Operators should develop tailored solutions for SMEs that deliver the key benefits of SD-WAN in a simple manner."


Many operators initally targeted their SD-WAN deployments at large, distributed enterprises. However, smaller businesses also benefit from SD-WAN, and demand from this segment is growing. Operators must adapt their solutions and marketing to avoid losing out to alternative suppliers in this segment.

This report discusses the opportunity for operators to use SD-WAN to meet demand from small and medium-sized enterprises (SMEs) for improved business continuity, applications and network performance.

Information included in this report

  • An assessment of the size of the addressable market
  • An overview of the key factors to consider when developing solutions including pricing, market positioning and bundling strategies
  • A discussion of how SD-WAN fits alongside SASE solutions for the SME market
  • Case studies of the solutions offered by Adaptiv Networks, Telefónica, Virgin Media O2, Vodafone and Windstream

Read our associated article here.


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