Strategies for marketing products and services to small offices/home offices (SOHOs): recommendations for operators

07 July 2023 | Research

Strategy report | PPTX and PDF (6 slides) | SME Services

"Operators want to maximise revenue from the SOHO segment but need to balance their investment in this space with the opportunity to increase revenue." 


Small office/home office (SOHO) customers typically buy connectivity and IT solutions via consumer channels, and as a result, operators struggle to reach these customers with their business propositions. Operators can increase revenue from SOHOs by better understanding their needs and decision-making processes, and by addressing the challenges of servicing these customers.

Information included in this report

  • Analysis of the opportunities for telecoms operators to sell connectivity services and IT solutions to the small office/home office (SOHO) segment
  • An assessment of the unique decision-making, customer perception issues and business needs for this segment
  • Strategies and recommendations that telecoms operators can use to increase revenue from the SOHO segment


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