Using FMC to address the threat from standalone mobile operators
"Converged operators should emphasise mobile benefits in fixed–mobile convergence (FMC) plans to address the threat from standalone mobile operators."
Standalone mobile operators continue to have success in many countries worldwide, which poses a threat to their converged counterparts. Converged operators should therefore consider adjusting their convergence strategies to put pressure on these standalone operators in order to increase their subscriber and revenue market shares.
Information included in this report
- How standalone operators differentiate their positions
- Three strategies that converged operators may consider employing when competing against standalone mobile operators
USD1499
Log in to check if this content is included in your content subscription.
Related items
Strategy report
Fixed–mobile bundles: strategies for targeting families
Forecast report
Spain: fixed–mobile convergence forecast 2026–2031
Article
Number two players such as VMO2 need to make changes to avoid being stuck in the middle