Cloud-based voice and unified communications: operator strategies for SMEs

Small and medium-sized enterprises' (SMEs') adoption of cloud-based voice and unified communications (UC) services has accelerated as a result of the COVID-19 pandemic. Operators play a major role in this market, but face competition from over-the-top service providers and local cloud voice specialists.

This report provides:

• an analysis of the opportunities for operators to enhance their cloud-based voice and UC portfolios to address the needs of SMEs
• information and insights about business demand and the competitive landscape
• an overview of operators' strategies for increasing customer value and providing effective differentiation.