What to give the consumer who has everything

Many customers already have unlimited mobile data plans and sufficient fixed broadband speeds. What can an operator sell to the consumer who already has all that they need?

This presentation shows that:

• telecoms is no longer about network technologies
• most customers in high-income countries have (or soon will have) the mobile and fixed services that satisfy their needs
• operators have mutiple ways to address this issue, from the 'Digi model' of low prices to a more complete offering of services
• there are some alternative models to pursuing growth in the consumer market.