Tom Rebbeck leads Analysys Mason’s Operator Business Services and IoT research practice drawing on more than 20 years of experience in the telecoms sector. He is based in our London office, but works for clients worldwide.
Tom is a specialist on the Internet of Things (IoT) and other enterprise services and has written widely on the role for operators as telecoms markets develop. As well as published research, he has worked on projects for a range of clients – including operators, regulators, industry bodies and vendors. Many of these projects have been supported by original research, such as expert interviews and customer surveys.
He rejoined Analysys Mason from Telefónica, where he was a Global Project Manager in the Mobile Data Group. In this role, Tom was involved in the launch of a number of services across Telefónica’s worldwide footprint, including Telefónica-branded apps, application stores and mobile advertising. Prior to this, he was a Principal Analyst for Analysys Mason, involved in numerous strategic projects for clients.
The impact of GenAI on the telecoms sector
EE’s new fixed–mobile convergence strategy in the UK
Scenarios for GenAI and telecoms in 2033: GenAI has the potential to impact far more than customer service