Press coverage

Analysys Mason research shows importance of data to African mobile users

The article cites research from Analysys Mason's Connect Consumer research that shows that 44% of respondents in Sub-Saharan Africa would switch providers to attain better data speeds.

Stephen Sale, Research Director at Analysys Mason, noted that customers planning to make a change to their mobile plan cited higher data speeds as the main factor behind their decision.

30% of respondents stated that they intended to make a change to their mobile plan in the next six months, with 44% of these saying that they were looking for improved data speeds – particularly in Ghana, Nigeria and Kenya.

The number two and three factors were improved network coverage (cited by 33% of respondents planning to make a change) and larger data allowances (32%).

In South Africa, 51% of postpaid users with handset bundles regularly exceed their data allowances and report lower satisfaction scores, probably due to the pay-as-you-use overage policies common in South Africa. Only around 20% of respondents stated that they use data within the limits of their allowances.

View the article here: